Too generic Many candidates write a broad CV because they want to keep their options open.
However, unless it is clear who you are and what you do, then recruiters won’t know what to do with you.
Whatever the format, you’ll get four basic traits in the story: Your story doesn’t have to be dramatic.
It just has to be interesting to your target audience. John Caples calls conversational copy “You and Me.” In this style of copy, you write as if there is a conversation between two people: the copywriter and the prospect.
Formatting options like columns, shading, boxes etc may look nice, but they could interfere with the software’s ability to store the information on your CV.
So make your CV as plain as possible or if you are uploading a pdf file, make sure it is compatible with the software.
For instance, you may claim to have great attention to detail or be an excellent communicator, but the employer is unlikely to believe this if your CV is sloppily presented or the language you use is clumsily expressed. In a Personal Career Management survey of 500 CVs ranging from senior managers to graduates, 98 per cent of the CVs were clearly heading straight for the reject pile.
The good news is that if you are able to avoid the common mistakes made by most candidates, then you are far more likely to be shortlisted ahead of the competition. Lack of relevant information Many candidates make misplaced assumptions about what is important to the employer and so fail to provide the relevant information in their CV.In bad copy, one (or both) of these elements are missing. Read on, in the next few minutes we’ll explore ten examples of good copy living (and selling) out in the wild … It will give a prospect the information she needs to make an informed decision about the product. We like hearing about people — especially interesting people.The most basic approach to writing effective copy is to simply introduce the product without gimmick or style. People who’ve suffered challenges we can relate to, and can tell us how they overcame those challenges.But this guide was created to help you navigate your way through all those adjectives and shed the only light you’ll ever need on an otherwise confusing, strenuous experience.It covers everything from how to get started to proper profile and messaging etiquette in today’s online dating world.Instead of using the 'I' pronoun, such as I did this, I did that', use positive action words to lead bullet points e.g.